LBLuisBraghin
Case study · Email marketing

Disparador

A self-built platform that brings immediate, scheduled and sequenced campaigns together with editing, segmentation, send queues, tracking and analytics.

Disparador, project developed by Luis Braghin
Automation and marketing
Period2026
AreaAutomation and marketing
DeliverySelf-hosted web application
OwnerLuis Braghin
/ 01
The challenge

Turn an isolated sender into an operational product

The starting point was a Tkinter desktop application. It handled sending, but split campaigns, schedules and automations into confusing flows and lacked the operational depth of a web platform.

The new product had to unify three campaign formats without hiding their differences, process deliveries safely and make every event observable. It also needed a navigable demo with no risk of real sends.

/ 02
The solution

One campaign domain, three execution modes

The architecture places immediate, scheduled and sequenced campaigns in the same domain. Users choose a type, compose content, define the audience and manage everything in one list with consistent states and actions.

Deliveries leave the interface and enter an asynchronous queue. Each sender follows its own limits, failures receive controlled retries and the system records the reason for each error.

Opens and clicks are connected to campaigns, recipients and links. Guest mode uses demonstration data and blocks real side effects, allowing anyone to explore before configuring a sender.

/ 03
How it works

How it works

01

Campaign

The user chooses immediate, scheduled or sequenced delivery.

02

Content

Editor, templates and personalization prepare the message.

03

Audience

Lists, segments and suppressions define eligible recipients.

04

Queue

The worker enforces limits, retries and detailed error logging.

05

Insight

Open and click events feed campaign dashboards.

/ 04
Product and engineering decisions

Product and engineering decisions

01

Decoupled queue

The interface creates work while the worker controls delivery speed and failure recovery without blocking navigation.

02

Protected credentials

Sender passwords use Fernet encryption, with SMTP and OAuth2 support for Gmail and Outlook.

03

Safe demonstration

Guest mode preserves the product experience while preventing any real delivery.

/ 05
Evidence

Delivered capabilities

  • Immediate, scheduled and sequenced campaigns in one module
  • Content editor with templates, personalization and responsive preview
  • Async queue with per-sender limits, retries and error logs
  • First-party open tracking and per-link click tracking
  • Analytics by campaign, time, device and recipient
  • Navigable guest mode with no real delivery
/ 06
Product and engineering

Luis Braghin

Luis Braghin
Product and engineeringLuis Braghin

Luis Braghin · Product, software and automation development

Meet Luis Braghin
Disparador

Email marketing as a system, not a send button

Disparador organizes creation, execution and results as parts of the same operational flow.